Disney taps Ough Strauss mind of marketing

StraussFormer Participant Media prexy Ough Strauss remains named mind of marketing for Wally Disney Art galleries.Strauss, who also spent 16 years just like a marketing and production professional in the new the new sony, works MT Carney, who introduced her departure the other day carrying out a rocky 18-month tenure.Strauss will oversee global marketing for promotions, publicity, research and synergy across all distribution channels for movies released beneath the Wally Disney Pictures (including Wally Disney Animation and Pixar Animation), Marvel Art galleries, and Touchstone Pictures ads, including DreamWorks Art galleries photos released through Touchstone.Strauss had labored while using Disney team in recent several days in controlling marketing and outreach for your Touchstone-distribbed DreamWorks' hit "The Help.InchInchI'm very happy to welcome Ough Strauss for the Wally Disney Art galleries family. With two-and-a-half decades of industry experience, he brings an in-depth understanding of each and every aspect in the film business additionally to incredible skill in branding and cutting-edge marketing," mentioned Disney Art galleries chairman Ross. "He'll unquestionably boost the studios' creative bar after we enter 2012 and appearance ahead at featuring an incredible slate of films to audiences around the globe.InchStated Strauss: "Disney, Pixar, Marvel, and DreamWorks Art galleries are the world's best and smartest brands," mentioned Strauss. "I expect now to coping with make use of the exceptional team at Disney, doing most likely probably the most innovative marketing on the market.InchIt comes lower as not surprising that Carney's alternative features a deep resume inside the film biz. Strauss formerly labored just like a senior marketing executive and senior veep of production at Columbia/TriStar Pictures. The appointment of Carney, an advertising vet who was simply been trained in new media but did not have film background, switched that need considering a significant misstep for Disney. She was among Ross' initial utilizes, hired in April 2010, round the heels of his promotion from Disney Channels Worldwide boss for the film studio chief publish last year.Just before joining Participant in 2005, Strauss founded The brand new the new sony-based Ricochet Entertainment, where he professional produced the Cameron Diaz film "The Very Best Factor," among other projects.When Carney was hired couple of years ago, naysayers requested whether a person without any background in studio marketing could fill the role. Gossips of her exit began rapidly, but studio professionals frequently mentioned they were happy with her work. Since she signed on, "Pirates in the Kingfisher: On Stranger Tides" passed $1 billion worldwide, while "Cars 2" hit greater than $500 million but there has been also flops for instance "Mars Needs Moms."Strauss happens board with elaborate campaign for sci-fier "John Carter" already in place getting a March 9 launch. Key approaching game game titles for Disney are Marvel's "The Avengers" on May 4, Pixar's "Brave" on June 12, "The Odd Information on Timothy Eco-friendly" on August. 15, Tim Burton's "Frankenweenie" on March. 5 and "Wreck-it Take advantage of" on November. 2. Contact Dork McNary at dork.mcnary@variety.com